Monday, February 03, 2003
Sport Utility Motorcycles?
Motorcycle Daily theorizes that the popularity of and the clamor for Sport Utility Vehicles is now infecting the motorcycle market. They point to the new Ducati "dual sport" (that should never be taken off-road) as evidence.
Motorcycle Daily theorizes that the popularity of and the clamor for Sport Utility Vehicles is now infecting the motorcycle market. They point to the new Ducati "dual sport" (that should never be taken off-road) as evidence.
Ducati believes, like sport utility vehicles in the automobile segment, the market for sport utility motorcycles will expand dramatically -- drawing new customers to the segment. On one level, the Multistrada is just a big dual sport, like so many others, but its blatant devotion to street, as opposed to off-road performance (it is not even an off-road pretender), signals its departure from the other motorcycles in the sport utility motorcycle segment.There are a bunch of other examples that could be given that point to this trend. Motorcycle Daily reports on one here.
